SERVICE DISTRIBUTION AND SATISFACTION TOWARD CUSTOMER LOYALTY
نویسندگان
چکیده
Automated Teller Machines (ATMs) are a medium for financial transactions. This study investigates the impact of service distribution and satisfaction on customer loyalty ATM usage BRI Syariah Sub-Branch Office (KCP) Pamekasan. Data obtained from primary data in user respondents' Form, analyzed by SEM with PLS approach. The calculation is carried out two phases, first-order phase, second-order phase. A validity reliability test revealed that all three variables were valid reliable At same time, phase was used, CFA, Construct Reliability. Subsequently, an Inner Model uncovered Service Distribution has no significant effect Customer Loyalty. Contrastively, Satisfaction positive loyalty. goodness Fit based R-Square reveals can explain Loyalty at KCP Pamekasan very well.
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ژورنال
عنوان ژورنال: Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
سال: 2021
ISSN: ['2540-8399', '2540-8402']
DOI: https://doi.org/10.29313/amwaluna.v5i1.6021